Search results for "Decision strategy"
showing 3 items of 3 documents
The Influence of Task and Context-Based Complexity on the Final Choice
2011
In this chapter, we present a new approach for the design of choice task experiments that analyze the final respondent’s choice but not the decision process.1 The approach creates choice tasks with a one-to-one correspondence between decision strategies and the observed choices. Thus, a decision strategy used is unambiguously deduced from an observed choice. Furthermore, the approach systematically manipulates the characteristics of choice tasks and takes into account measurement errors concerning the preferences of the decision makers. We use this approach to generate respondent-specific choice tasks with either low or high complexity and study their influence on the use of compensatory an…
An Effort-Accuracy Framework for IIMT
2011
In this chapter, we analyze to what extent INTACMATO meets the requirement of low effort. We take an existing effort-accuracy model, adapt and extend it to INTACMATO and show analytically the savings of effort achieved.
Summary, Conclusions, and Future Work
2011
In the present work, we addressed two research questions: (1) How does the complexity of a choice task influence decision-making behavior? (2) How can we consider knowledge about decision-making behavior for the design of IIMT? By answering the first research question, we contributed to current theory on decision-making behavior, while the main contribution of addressing the second research question is the development of INTACMATO, an IIMT-prototype for supporting choice decisions.